Is it important to do marketing and communications during a recession?

Nokukhanya recently ran a workshop with young entrepreneurs who raised this question which raised very interesting debate and we hope that this may assist with the answer.

While marketing and advertising is very beneficial to the growth of a business it comes at quite a high cost, and usually is a cost that most business cant afford, and this really served as the crux of the debate. Nokukhanya obviously took a pro marketing approach whilst the financial colleagues tried to quantify and denounce the spend. While we tried our best we had to concede that the answer really lied in between. The reality of the South African market is that it relies heavy on large corporates to deliver product and no matter how hard you try our recessionary times may not effectively grow your business.

In true entrepreneurial fashion, Nokukhanya has decided to launch a cheaper marketing and communication package offered to the market which primarily is the setup and creation of free media over the internet using social networking and business listings, this effectively means you grow brand awareness and in order to maintain your business. 

The electrical designers require knowing the following availability, efficiency and installation as a minimum in conjunction with functionally. One important point to always consider is that the manufacturer's data sheet this will be key, and consulting component manufacturer is often essential, to ensure that electrical designs can meet the grade for CE marking.

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Although this article covers what President Obama and America are doing for small business, I thought I'd post it as small businesses form the backbone of any economy...These points are valid in South Africa as our small businesses are so important to our economy....

Today President Obama travelled to Seattle, Washington and met with three local small business owners, Senator Patty Murray and Secretary of Commerce Gary Locke in a roundtable discussion about strengthening the economy and creating jobs. The President met with Gillian Allen-White, owner of Grand Central Bakery in Seattle and Portland; Tiffany Turner, owner of the Discovery Coast Inn in Long Beach; and Joe Fugere, owner of Tutta Bella Neapolitan Pizzeria in Seattle.  

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Simply put, coaching is a process of identifying viable goals and working towards them with a person who is committed to helping you succeed. It sounds simple, and it is, but business isn’t, and obstacles often get in the way of our success.

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INGOING AND OUTGOING INSPECTIONS

What are ingoing and outgoing inspections? Do they have to be done when letting a property? Who must do them? When? What must be inspected? What happens if they are not done? To answer these questions...

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ENLISTING A LETTING AGENT...

Why use a Letting Agent? What do Letting Agents usually charge / what is the cost involved? How do I choose a Letting Agent? What should I look for? To answer these questions...

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In celebration of Madiba's 92nd birthday we would like to contribute to a small business that is doing good in their local community.

We would like to sponsor a worthy small business products and services to the value of R10 000.

This sponsorship will run yearly as our Madiba day contribution.

If you know of a deserving small business or community upliftment organisation, then let us know about them and why they deserver this sponsorship.

Let us know who deserves this sponsorship - http://www.mysmallbusiness.co.za/forum/article-discussion/401-our-madiba-day-contribution