Social Media has permeated our everyday lives. It is now a way of life. News and updates are received through a social timeline allowing you and I to find out what is happening in the lives of friends and family as well as world events all in real time wherever we...

One of the first questions I ask a potential client is: "How much traffic does your website receive and where is it coming from?" Okay that's two questions. The answer is almost always the same: "We don't know / How do I find that out? / Can you actually do that?"...

Facebook has changed the way many people interact with the internet. In fact, many people who didn't interact with the internet have started to as a result of social media. I know that my own mother has started to use Facebook. Which is bizarre as she wouldn't know how to book...

A little while ago I was chatting to a client about advertising. Specifically, print advertising. He was contemplating running an advertisement in a well known mens publication but was battling to justify the cost - about R40k. His main concern was around tracking how effective the advert would be. Without placing...

In our previous post (Reason #1: Perception) we discussed the huge amount of people trawling the internet consuming information. The internet is all about communication. It has opened up a variety of channels to get your message out there. We consumer more information more often than ever before. This is why...

So why do you have a website? Think about it. Most people don't. It seems to usually fall under the business essentials checklist: Logo, Business cards, Website. All too often a website is just there because "Our clients expect us to have one". Few people actually take the time to think...