Most people think that social media tools should only be used in ordinary business-to-customer (B2C) marketing, since they are more informal and personal and are tailored for audiences who are likely to make impulse purchases. However, avoiding social media means that you are missing out on many useful marketing tools and...

I was more than a little annoyed to discover that a friend  of mine recently paid a “web developer” R600.00 ($75 or £45) to register his business’s domain – that’s EXCLUDING the hosting company’s domain registration fee. Ludicrous! R600.00 for something that probably took said developer about 5 minutes to...

Every one knows about facebook, twitter and all the various social networking sites. From the articles I have read on various internet marketing strategy blogs the general consensus is that every and all types of business should have some type of social networking strategy. I disagree in a few of the...