Dear Doreen,
We all have a Hippie lurking somewhere inside
Stores will take quantity. There are challenges attached to this. Firstly you need to drive to the stores and start building relationships with the owners. This can take time. They are not always in the store and you need to make appointments beforehand to see them.
I always go into the store myself to assess whether they are a viable outlet or not. I like to see if my stock will fit in with what they already have there, and what they are charging for other products.
Then, they will want to put at least 100% mark-up on your goods. Depending what your mark-up is, this may make the product very expensive.
They will also negotiate for cheaper prices so that the product is not overpriced in their store. A reduced margin for you will likely mean that all the effort is no longer justified by the return.
Many stores will ask for goods on consignment. There are drawbacks to this. It will stretch your resources. Also, if they do not pay for the goods, they have little incentive to sell the goods. You may get the old stock back a year later, shopsoiled and damaged, and they say it did not sell and you need not bring more.
I am not trying to put you off. I am simply relaying my experiences with doing business with retail stores. A big order may feel like a solution from your current vantage point, but it may not be your ideal solution in the long run.
I still make my best money when I sell directly to the customer.
Bulk orders mean smaller margins for you and you can find yourself working very hard for little return.
How about finding friends who are prepared to host dinners where you can sell your goods to their friends? Perhaps there is a market with a wealthier customer base in another area? Have you tried advertising in a magazine that hippies like to read?
Think in other avenues and new ways and you will come up with something that works better for you.
I hope that this helps?
Kind regards
Melanie
0835689150
www.dyeandprints.co.za