MSB Member Articles

One of the first questions I ask a potential client is: "How much traffic does your website receive and where is it coming from?" Okay that's two questions. The answer is almost always the same: "We don't know / How do I find that out? / Can you actually do that?"...

I find myself feeling a bit overwhelmed by the amount of invitations to join social networking sites. I wonder how many people really want to be there at all. Truth be told that if I had a choice I probably would use it a lot less than I currently do. The...

Most people think that social media tools should only be used in ordinary business-to-customer (B2C) marketing, since they are more informal and personal and are tailored for audiences who are likely to make impulse purchases. However, avoiding social media means that you are missing out on many useful marketing tools and...

Choices we make   Choice consists of the mental process of judging the merits of multiple options and just selecting one of them. There is not an hour that goes by where we do not have to choose;  red or blue, black or cream … lets face it every aspect of...

Employment opportunities are few and far between these days, and those that are available rarely tick all the boxes. In response, South Africans of all shapes and colours are starting their own businesses – by all accounts, 97% of all local businesses are self-started small, medium and micro enterprises. While running...

Thinking of buying a franchise? Why not? Many people have the urge to start and run their own business. I am involved in career counselling and meet people who express this desire very frequently. The most common barrier that is raised is that people do not quite know what exactly...

Information Regarding Potential Franchises   By becoming a part of the franchise market you’ll be taking your first steps towards sound financial success. In this rather unstable economic environment, franchises offer consumers with low risk stakes while still providing budding businessman with the opportunity to run their own trade. Rather than...

There is a lot of talk about "Green" issues. For some the theory of climate change is a myth, for others it's the central theme to their lives. Regardless of which side of the fence you sit when it comes to this debate, Going Green has some very attractive business...

Responsible Tourism, one of those phrases often heard and thrown about, but seldom understood and effectively practiced in a South African context. What is responsible tourism? The South African White Paper on Development and Promotion of Tourism describes responsible tourism as: "Tourism that promotes responsibility to the environment through its sustainable...

If 2012 is the year you plan to start your own business, best be sure you have a good business plan in place before you get started. A comprehensive business plan can mean the difference between seeing your new business flourish and having it fail before it’s even really started. A...