MSB Member Articles

Social Media has permeated our everyday lives. It is now a way of life. News and updates are received through a social timeline allowing you and I to find out what is happening in the lives of friends and family as well as world events all in real time wherever we...

One of the first questions I ask a potential client is: "How much traffic does your website receive and where is it coming from?" Okay that's two questions. The answer is almost always the same: "We don't know / How do I find that out? / Can you actually do that?"...

I find myself feeling a bit overwhelmed by the amount of invitations to join social networking sites. I wonder how many people really want to be there at all. Truth be told that if I had a choice I probably would use it a lot less than I currently do. The...

Most people think that social media tools should only be used in ordinary business-to-customer (B2C) marketing, since they are more informal and personal and are tailored for audiences who are likely to make impulse purchases. However, avoiding social media means that you are missing out on many useful marketing tools and...

I was more than a little annoyed to discover that a friend  of mine recently paid a “web developer” R600.00 ($75 or £45) to register his business’s domain – that’s EXCLUDING the hosting company’s domain registration fee. Ludicrous! R600.00 for something that probably took said developer about 5 minutes to...

South Africa has a highly sophisticated and economically critical hospitality industry, first-world levels of mobile phone penetration and world-beating cell phone services such as for banking and social media. And yet very few businesses have websites that work properly on a cell phone or even maps that show their location,...

Every one knows about facebook, twitter and all the various social networking sites. From the articles I have read on various internet marketing strategy blogs the general consensus is that every and all types of business should have some type of social networking strategy. I disagree in a few of the...

Facebook has changed the way many people interact with the internet. In fact, many people who didn't interact with the internet have started to as a result of social media. I know that my own mother has started to use Facebook. Which is bizarre as she wouldn't know how to book...

In our previous post (Reason #1: Perception) we discussed the huge amount of people trawling the internet consuming information. The internet is all about communication. It has opened up a variety of channels to get your message out there. We consumer more information more often than ever before. This is why...

So why do you have a website? Think about it. Most people don't. It seems to usually fall under the business essentials checklist: Logo, Business cards, Website. All too often a website is just there because "Our clients expect us to have one". Few people actually take the time to think...